Roll the tape
Keynotes & Product Reveals
The unveilings people still talk about: a Mac lifted from a bag, an iPod that held a thousand songs, a phone that reset the industry, a laptop pulled from an envelope. Tap any card to watch the moment on YouTube.
“The Macintosh speaks for itself”
Jobs lifts the first Mac out of a bag, slots in a floppy, and lets the machine introduce itself to a roaring auditorium.
Open on YouTube ↗The Microsoft deal, and boos in Boston
Weeks after his return, Jobs announces a $150M Microsoft investment while Bill Gates looms on the big screen. The crowd boos; the company survives.
Open on YouTube ↗Apple, back on track
A year after his return, Jobs reveals the Bondi Blue iMac, the translucent all-in-one that pulled Apple back from the edge.
Open on YouTube ↗“1,000 songs in your pocket”
A small white box with a scroll wheel, and the day Apple quietly became a music company.
Open on YouTube ↗99 cents a song
Jobs pitches the labels’ catalogs at 99 cents a track, legal and DRM-light enough to beat piracy on convenience. It sold a million songs in a week.
Open on YouTube ↗The Intel switch
After years of PowerPC promises, Jobs reveals Mac OS X had been living a secret double life on Intel since day one. Every Mac would switch within two years.
Open on YouTube ↗“An iPod, a phone, an internet communicator”
The reveal that reset the industry. Three devices, then one device, and the line people still quote.
Open on YouTube ↗The MacBook Air, out of an envelope
Jobs slides the thinnest laptop in the world out of a plain office envelope, and the room gasps.
Open on YouTube ↗Introducing iPad
Jobs sinks into a leather armchair on stage to argue for a third device that sits between a phone and a laptop.
Open on YouTube ↗“One more thing…”, the Apple Watch
Cook borrows Jobs’ old phrase to reveal the first new Apple product category of the post-Jobs era.
Open on YouTube ↗“One more thing”: Apple Silicon
Apple drops Intel for its own M1 chip, and the Mac’s performance-per-watt story changes overnight.
Open on YouTube ↗Introducing Apple Vision Pro
Apple’s first headset, and its first genuinely new platform in years, pitched as “spatial computing.”
Open on YouTube ↗Last updated: 2026-08-21