The archive just grew to 363 devices.
Including Apple printers, disk drives, displays, and keyboards.
1976 — Present
One Infinite Fruit
My name is Nolan. I was born in 1976, the same year Apple was founded in a garage in Los Altos. I grew up alongside the company, thanks in large part to my dad — who brought home an Apple II, then an Apple IIe, then a Mac 512, and somehow always managed to have the next Apple thing before anyone else did. One Infinite Loop was Apple's legendary Cupertino address for over twenty years, and the inspiration for the name of this site.
Your saved shelf
Personal Apple shelf
Forty years of selling the future
Apple, Advertised
From a sledgehammer through Big Brother to a hydraulic press through a guitar — the campaigns that turned a computer company into a cultural force. Tap any spot to watch it.
The people behind the products
Founders & CEOs
Two Steves in a garage, a parade of executives who nearly sank the ship, and the operations genius who built a three-trillion-dollar company. The people who ran Apple.
It wasn’t all home runs
Sour Apple
The recalls, the keyboards that died from dust, the $999 stand that held nothing, and other moments when Apple tested everyone's patience.